Tourism Ireland has launched the final phase of its latest Star Wars campaign, with actor Mark Hamill – aka Luke Skywalker – praising Ireland’s scenery.
The campaign has been targeting Star Wars fans around the world, highlighting locations along the Wild Atlantic Way that have featured in Star Wars: The Last Jedi.
Hamill commented: “To come back to Ireland was a great treat for all of us because the beauty of that country is unmatched. You get up in the morning and see vistas where I was sure it was a special effect.”
Star Wars: The Last Jedi was filmed in spectacular spots on Ireland’s western coastline, from the northern-most point in Donegal to the cliffs and headlands of counties Clare, Cork and Kerry.
Hamill added: “I would urge anyone planning a vacation to go to Ireland. You’ll never find another place like it. I wish we could have shot the entire film there.”
Niall Gibbons, Tourism Ireland chief executive, said: “Since its release, Star Wars: The Last Jedi has been breaking box office records everywhere.
“Tourism Ireland has been taking every opportunity to capitalise on the publicity around the film – and, in fact, our two previous Star Wars films, released in December, have been collectively viewed by four million people so far.”
Tourism Ireland’s Star Wars campaign is in 15 markets – Britain, the US, Canada, Germany, France, Spain, Italy, the Netherlands, Belgium, the Nordic region, Australia, New Zealand, Japan, India and the Gulf.