Anita Rani stars in new Durham marketing push  

Anita Rani, who presents BBC show Countryfile, is fronting a national marketing campaign which promote Durham’s attractions and outdoor activities.

Visit County Durham’s multimedia initiative features a film called Stiles, Steeds and Stars, which sees Rani exploring sites across the county.

She visits the Durham Dales, walking the Teesdale Way – with a stop at Low and High Force waterfalls – and follows the Weardale Way which leads to Durham City and the Durham Heritage Coast Footpath.

At night, she heads to the moorlands of North Pennines Area of Outstanding Natural Beauty and the Unesco Global Geopark, which has more internationally recognised Dark Sky Discovery Sites than anywhere else in the UK.

Rani said: “It has been a wonderful opportunity to discover the beautiful landscapes of the Durham Dales and coastline and get away from the stresses and strains of life.

“If you love the outdoors, enjoy exploring on a bike or on foot, and if you want to see the undiminished majesty of the night sky, Durham will leave you refreshed, revitalised and ready for your next adventure.”

The campaign highlights the county’s official tourism website thisisdurham.com and includes e-newsletters, social media activity and online advertising.

Michelle Gorman, Visit County Durham managing director, said: “With UK short breaks on the increase and visitors seeking more ways to take some time out from their everyday lives, this campaign aims to showcase exactly what makes Durham shine.

“The film with Anita Rani perfectly demonstrates the diversity of the outdoor attractions and activities we have to offer in Durham, and the addition of Dark Skies packages further enhances our reputation as a great outdoor tourist destination.”

thisisdurham.com/outdoors
visitcountydurham.org