Business delegates are likely to double their spend in Britain if they extend their stay for leisure following their event, according to research.
The study for VisitBritain/VisitEngland – The Business Events Research; Delegate Spend and Trip Extensions report – found that business delegates attending an event in Britain who extended their trip for leisure purposes would, on average, spend double the amount of money (£1,942) than if they travelled home immediately after the event (£991).
It also found the destination of the event was not a major factor in the delegates’ decision to extend their trip, as the practicalities of flight timings, ease of travel and accommodation were considered more important.
Kerrin MacPhie, VisitBritain/VisitEngland head of business events, said: “Britain’s business events sector is going from strength to strength, and this research provides real insight into delegate booking behaviour when attending an event.
“It also highlights key areas where British destinations can support organisers in the early stages of event promotion, including ease of travel and reasons to stay pre- and post-event.”
The research was commissioned and completed by VisitBritain/VisitEngland, with funding from the UK government’s GREAT Britain campaign and the government-funded Discover England Fund.
VisitBritain promotes business events worldwide, under the Events are GREAT brand, part of the government’s GREAT Britain campaign.
Picture of travellers at Farnborough Airport from VisitEngland/Visit Hampshire.