Guernsey gears up for film-inspired tourism boost

Guernsey expects visitor numbers to rise this year, thanks to a major movie based on a story about the island.

Additional funding has been secured to ensure VisitGuernsey can capitalise on the opportunity presented by the release of The Guernsey Literary and Potato Peel Pie Society on April 20.

This will help to raise awareness and exposure and promote the island and its history to core markets and potentially new target market groups, according to the tourist board.

The film is based on a bestselling novel written by Mary Ann Shaffer and Annie Barrows and shines a light on Guernsey’s occupation during the Second World War. 

Work on the film directed by Mike Newell was completed in early May 2017. It stars Lily James, of Downtown Abbey and Cinderella fame, and Michiel Huisman, who has appeared in The Age of Adaline and Game of Thrones. 

James plays journalist Juliet Ashton, who forms a bond with the eccentric Guernsey Literary and Potato Peel Pie Society, when she decides to write about the book club they formed during the occupation of Guernsey.

Mike Hopkins, VisitGuernsey marketing and tourism director, said: “We are delighted to have the release date of The Guernsey Literary and Potato Peel Pie Society confirmed.

“Launching in cinemas nationwide on April 20 is the perfect timing and means we will be able to capitalise on the film’s release to help support our marketing effort for the full 2018 season.”