Tourism in the spotlight at business festival

The first speakers have been announced for a tourism conference during the International Business Festival in Liverpool (June 28).

The conference will close with a keynote address by leading lawyer Cherie Blair – wife of former prime minister Tony Blair – who will speak about ‘The Importance of People in a Globalised Economy’.

Her speech will follow a day of discussions for the tourism conference, called Future Global Opportunities for UK Tourism.

Jon Young, research director at consultancy bdrc Continental, will start the event by outlining trends; aviation consultant John Strickland, JLS Consulting director, will chair a discussion on UK regional airports and airlines; and social business expert Katie King, Zoodikers managing director, will look at the impact of artificial intelligence and technology.

The conference will also tackle the topics of ‘Brand Britain’ and ‘the new tourism world order’.

Organised by Cheeky Monkey Media Ltd, the conference has support from bodies and firms including UKinbound, VisitBritain, British Airways, the Association of Group Travel Organisers, the Tourism Society and the Tourism Alliance.

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