Tourism Ireland unveils new ‘Global Greening’ sites

Tourism Ireland’s Global Greening initiative will see the return of the Sydney Opera House and new attractions such as London’s Trafalgar Square and Chimo the Polar Bear statue in Canada.

More than 300 stadiums, statues, museums and towers around the world will be bathed in green light on St Patrick’s Day (March 17), as part of the tourism board’s annual promotion.

Other new sites for 2018 include the National Football Museum in Manchester, the Palais de l’Europe (the seat of the Council of Europe) in Strasbourg, and the Yokohama Marine Tower in Japan.

These debutants will join ‘old favourites’ which have gone green in previous years – including the Colosseum in Rome, the Leaning Tower of Pisa, the Sacré-Cœur Basilica and the Sleeping Beauty castle at Disneyland in Paris, the Sky Tower in Auckland, Niagara Falls and the London Eye.

Now in its ninth year, Tourism Ireland’s global campaign continues the organisation’s first-half promotional drive to build on the success of 2017 and develop overseas tourism to the island of Ireland in 2018.

Irish tourism minister Brendan Griffin (pictured left) said: “The record growth in the number of tourists visiting Ireland in recent years bears testament to Tourism Ireland’s successful strategy of market diversification, implemented since 2014, and the Global Greening initiative is a very important element of this strategy.

“The St Patrick’s Day period provides a unique opportunity to promote Ireland on the international stage and to renew the strong bonds between Ireland, the global Irish abroad and our partners around the world.”

Niall Gibbons, Tourism Ireland chief executive (right), added: “I am delighted to see even more well-known attractions and landmark sites wishing to get involved and join our St Patrick’s celebrations.

“People across the world instantly identify St Patrick’s Day with the island of Ireland and that heightened profile allows us to put the Ireland holiday experience in the spotlight.

“There will be saturation coverage of the island of Ireland across the airwaves, in newspapers and digital media – and that’s an invaluable boost at this time of year for our overall tourism marketing drive for 2018.”