Belfast to host travel influencers at global summit

More than 50 of the world’s top travel influencers and tourism industry leaders will gather in Belfast for a two-day social media summit (September 25-26).

Sponsored by VisitBritain, the summit will promote the UK internationally, along with support from Tourism Northern Ireland (NI).

Now in its fifth year, the Social Travel Summit is one of the leading global conferences for professional travel influencers, such as social media marketers and bloggers.

Organised by network iambassador, the summit gives travel influencers and tourism industry leaders the opportunity to study new approaches to digital marketing, and learn about latest trends in digital marketing.

The two-day conference in Belfast’s Merchant Hotel (pictured) includes speeches by industry experts, networking and roundtable discussions.

Emma Mead, head of global PR at VisitBritain/VisitEngland, said: “We know the powerful role that social media plays in promoting the UK to overseas visitors so we’re thrilled to be working in partnership with iambassador again.

“We are looking forward to shining the spotlight on the UK’s vibrant cities, breathtaking countryside, innovative food and drink scene and rich cultural heritage, to inspire influencers to share their stories globally and get more overseas visitors booking a trip to the UK.”

VisitBritain hosted the event in 2016, which saw more than 110 delegates from 25 countries attend the global summit in Inverness, Scotland.

As part of the summit, the leading travel influencers will visit destinations across the UK, with trips themed around the “passions that motivate travel”, as part of VisitBritain’s new global campaign, I Travel For.

Keith Jenkins, iambassador chief executive, said: “We’re looking to build on the award-winning success of #STSInverness 2016 by working together with our partners VisitBritain and Tourism NI to raise the bar yet again.”

John McGrillen, chief executive of Tourism NI, added: “Social and digital media play an integral role in the international marketing of Northern Ireland’s thriving tourism industry. “Securing the hosting rights of the Social Travel Summit presents a unique opportunity to tap into the significant influence of the world’s leading travel bloggers.”