The official tourism organisation for Dartmoor National Park, Visit Dartmoor, has secured funding to help local businesses attract international visitors.
The cash is from the ‘Make Great Memories in England’s National Parks’ project, which has won £1 million from the government’s £40 million Discover England Fund.
The two-year national parks project aims to deliver a collection of experiences; business support; and a trade marketing strategy to develop bookable tourism products.
Initially, the project will work with the travel trade to target the Australian and German markets.
Visit Dartmoor will work as a ‘business engagement facilitator’, supporting Dartmoor National Park and setting up workshops and training sessions for local businesses.
Jenny How, Visit Dartmoor director, said: “As a small member organisation with finite resources this will make a massive difference, providing a significant boost to both Dartmoor and Devon tourism.”
Visit Dartmoor will work with Jo Butler of Jo Butler Consulting, who successfully bid to deliver the project’s training and business support for both Dartmoor and Exmoor national parks.
Butler added: “I’m excited to be working in partnership with both Dartmoor and Exmoor to help deliver the project. We are lucky to live in such a beautiful part of the world and I’m looking forward to helping local businesses compete on a global scale.”
England’s National Parks attract more than 94 million visitors a year, accounting for more than £4 billion of visitor spending – almost a quarter of spending on rural tourism.
The national parks project comes after Visit Dartmoor announced it has teamed with attractions to develop new itineraries for group travel organisers.
Focusing on different themes and areas of the moor, each itinerary could be used as a taster for Dartmoor on a wider tour of the South West, or could be combined as part of a longer visit to the National Park.