Visit Greenwich, the Royal Borough of Greenwich, Greenwich + Docklands International Festival and Royal Greenwich Heritage Trust have jointly unveiled a tourism plan for Woolwich.
The project aims to double the value of tourism for the area by 2020, with a potential to generate more than £35 million for the local economy and create 900 new jobs.
Councillor Denise Hyland, leader of the Royal Borough of Greenwich, said: “It’s wonderful that Woolwich is finally being recognised at THE place to come and live, work, study and eat out.
“The town centre is undergoing huge transformation at the moment, but we want people to see that there is more to Woolwich than just the ferry or the street market.
“The council has worked hard to ensure that Crossrail came to our borough, helping to bring even more visitors here, and we have secured significant funding from Arts Council England into Woolwich via the Cultural Destinations Fund and the Woolwich Creative District.”
Barrie Kelly, chief executive at Visit Greenwich, added: “Woolwich isn’t a place that has traditionally shouted ‘tourism hotspot’. However, we have ambitious plans to make Woolwich a chosen destination with new marketing and events plans, and creation of a new Woolwich identity – one that draws people here, helping drive the local economy and create local jobs for local people.”
Councillor Denise Scott-McDonald, cabinet member culture, creative industries and community well-being, commented: “This Destination Management Plan will place Woolwich on the tourism and culture map, spreading the word that this is the place to come for fantastic events and entertainment. With our new Creative District in the pipeline, we have amazing plans for this historic town centre.”
The Royal Borough of Greenwich welcomes more than 19 million visitors a year, contributing £1.3 billion to the local economy, and supporting 15,000 industry jobs.