tours cost ‘2p per sight’

Budget coach operator has launched what it claims is London’s first low-cost sightseeing tour.

Visitors can travel across London and view 50 of its most famous sights, such as Big Ben, the Tower of London and the London Eye – “from only 2p a sight”.

Ticket prices start at £1 and there is a 50p booking fee. A family of four can take the tour during the peak time summer holidays from £8.

The new service does a two-hour circuit of London without stopping, so customers don’t have to wait for other customers at each stop.

The open-top double-decker buses depart every hour from three locations: Stop X in Park Lane opposite the Hilton Hotel; Stop TA at Tower Hill; and next to the railway bridge on Belvedere Road near the London Eye.

Operated by Stagecoach London, the tours will run daily between 10am and 5pm, with additional services during the busy seasons.

A GPS commentary system provides an English-language commentary about the sights through interior speakers.

Mark Venables, managing director, said: “This is a very exciting venture for both and for tourists visiting or staycationing within the UK.

“With such incredible low-cost value fares, it makes sightseeing in London affordable to all pockets.

“Around 19 million tourists visit London every year and this is the perfect sightseeing choice for those coming to this great city.”

Paul Lynch, Stagecoach London managing director, added: “With our superb value tickets this is not only a fantastic service for tourists coming to London but for people living or working in or around London who might have a couple of hours to spare, or friends and relatives visiting from out of town.”