‘Collaborating to Compete’ is the theme of this year’s Wales Tourism Week (May 12-20), which aims to highlight the power of partnerships across the industry.
The week-long focus on tourism is co-ordinated by the Wales Tourism Alliance (WTA) and aims to drive the industry higher up the political agenda.
The annual initiative also highlights the industry’s huge revenue-generating value, as well as jobs and careers opportunities.
A keynote speech will be delivered on May 15 by Lord Dafydd Elis Thomas, who holds the tourism portfolio within the Welsh government.
There will also be events throughout the week to highlight how different enterprises within sectors co-operate, and provide self-employment and career opportunities.
The WTA, along with its partners, is calling on tourism associations, trade organisations and businesses across Wales to organise events that highlight the importance of the industry and emphasise partnership during Wales Tourism Week.
Adrian Barsby, WTA chair, said: “We are entering a particularly turbulent political era and we want tourism associations and businesses to contact their local elected members at whatever level and invite them to meet their local tourism businesses.
“It’s an important opportunity to showcase their tourism product and emphasise the economic contribution the industry makes to local communities, particularly with regard to jobs and skills.”
• Lord Elis-Thomas has announced that a £1.7 million fund for the Tourism Amenity Investment Support (TAIS) scheme is now open for applications.
The funding is aimed at public, third sector and not-for-profit organisations for investment targeting small-scale visitor amenity projects in the tourism sector in Wales.
Lord Elis-Thomas said: “The Tourism Amenity Investment Support scheme is an excellent way for us to assist the tourism sector to improve local facilities and amenities.
“These facilities often go unnoticed but they are an important part of people’s experiences when they visit Wales and they also benefit those who live in the area.
“This funding is another building block to create better destinations.”