Bournemouth & Poole Tourism Management Board has released figures showing that the resorts attract more than 11 million visitors a year.
The new tourism body estimates that these visitors make a contribution to the local economy of almost £1 billion.
The figures show that there are 9.7 million leisure daytime visits, 2.2 million overseas study night stays and one million overnight business stays each year.
Furthermore, the local tourism industry is estimated to account for more than 14,500 jobs in Bournemouth and Poole.
Councillor Pat Oakley, portfolio holder responsible for tourism in Bournemouth, said: “The recent bank holiday showed just how popular the destination is for weekend breaks, last-minute overnight stays and day visits.”
Councillor John Challinor, portfolio holder responsible for tourism in Poole, added: “We’re so lucky to have such impressive surroundings, a rich history and enthusiastic individuals driving our attraction and restaurant offer locally.”
Andrew Woodland, chair of the Bournemouth & Poole Tourism Management Board, commented: “We’re incredibly proud of these statistics – they’re testament to the passion and hard work of thousands of tourism industry professionals across the region, not forgetting the many local businesses that support and benefit from the industry – from electricians to plumbers, architects to builders, laundry services to window cleaners, taxis to bus companies – to name but a few.”
Bournemouth pic: VisitEngland/Bournemouth Tourism