Super Break has combined its UK and London brochures, with the launch of its latest 148-page ‘UK & London Short Breaks’ brochure.
Previously printed as two standalone versions, the decision to merge them followed a survey of travel agents.
The new design has a greater focus on the operator’s popular packaged breaks such as shopping breaks, lazy Sunday and Friday night out breaks, dinner deals around the UK, plus spa, walking and event packages.
Gary Gillespie (pictured), national sales manager at Super Break, said: “We asked agents what they wanted and the feedback was very much that one amalgamated brochure would be better.
“It will allow more racking space in stores and also means that there are more cross-selling opportunities with all our UK products in one place.
“We want to provide agents with a brochure that can be used as a selling tool rather than a hotel catalogue, packed full of inspirational ideas and highlighting the unique packages that we sell.”
He added: “Whilst the brochure still features lots of great hotels, we have reduced the focus on this format further and moved more toward giving inspiring reasons to take a short break.
“We continue to focus on our packaged products and have listened to agents as to what they want from our brochure and incorporated this into the new design. Our full hotel range remains available online.”