Super Break has recruited Briony Smith as sales executive for the North East, Yorkshire and Humberside.
Smith replaces Kelly Giblin in the role.
She brings 10 years of experience in travel, most recently working as a store manager for Thomas Cook Sheffield.
She started her career as an apprentice for Thomas Cook before working her way up through the ranks.
Her responsibilities in her new role include visiting travel agents in her region to provide product information and training and working with agents to identify opportunities to increase sales in their local markets.
She will report to national sales manager Gary Gillespie.