Short break operator Super Break is now selling packages to see Magic Mike Live in London, following a huge influx of requests from agents.
Based on the films Magic Mike and Magic Mike XXL, the cast from the dance show performed live on Britain’s Got Talent, prompting a surge in demand for bookings.
The operator managed to secure tickets and quickly put packages on sale for agents to book and promote.
Conceived and directed by Channing Tatum, Magic Mike Live took Las Vegas by storm when it launched last year and will be at Hippodrome Casino London from November 2018 until October 2019.
Gary Gillespie (pictured), national sales manager at Super Break, said: “Our Facebook site was inundated with requests for this show and we did everything we could to secure tickets so agents could sell packages through us.
“The response has been phenomenal, with agents sharing our Facebook posts and they themselves seeing huge numbers of comments and likes.
“Our London programme performed really well last week, with sales up 125%. We always say how the power of TV helps drive demand and agents should ride on the back of it; this is a perfect example of how it works.”
Packages cost from £159 per person, including overnight accommodation and ticket to the show. Rail or National Express coach travel can be added from local stations.