Nick Greenfield, head of tour operator relations at Etoa, the European tourism association, has died following a long illness.
Greenfield, 45, had been fighting cancer for eight years but had worked continually right up until this month. He died on Sunday of last week. In a statement, Etoa said it was “deeply saddened”.
Tom Jenkins, Etoa chief executive, said: “The industry has lost a mine of information and a stalwart defender of its interests. His friends and colleagues have lost a great and gentle companion.”
Greenfield joined Etoa in 2010 after several years working for the association on a freelance basis. He had worked in tour operating and as a tour guide, which Etoa described as “an abiding passion”.
In a tribute, Jenkins said: “Nick combined a hunger for culture with a passion for sharing his knowledge. There was not a country in Europe he had not visited and understood. In Italy, his first love, there was not a province he did not know.
“He was a gifted linguist. In French, German, Italian, Spanish, Flemish, Croatian and Slovenian he had full fluency. ‘I am not’, he conceded, ‘a normal Englishman’.”
Further announcements concerning funeral arrangements will be made in due course.