Attraction pass specialist The Leisure Pass Group (LPG) has partnered with Chinese online travel agency Ctrip to offer London sightseeing passes to tourists from China.
Ctrip serves hundreds of millions of domestic and outbound Chinese tourists each year and launched its own ‘Dolphin Pass’ attraction pass brand in April 2018.
It is now white-labelling and marketing The Leisure Pass Group’s London Pass, a dedicated sightseeing product providing entry to more than 80 attractions, tours and museums across the capital.
LPG said the increased exposure and accessibility of the London Pass to Chinese travellers is expected to generate substantial visitor growth to featured attractions, which include sites such as the Tower of London, Windsor Castle and Westminster Abbey, as well as hop-on/hop-off bus touring, Thames river cruising and many lesser-known ‘hidden gem’ attractions.
London is the launch city for the new partnership, and Ctrip will also introduce white-labelled versions of Leisure Pass Group passes in New York, Paris, San Francisco and Las Vegas during 2018.
John Owen, LPG chief commercial officer, said: “The partnership with Ctrip brings together their unrivalled reach and knowledge in the Chinese outbound tourism market with our expertise in designing and operating multi-attraction passes in the world’s leading cities
“We believe this will be a game-changer for our featured attractions in the target cities, helping them to capitalise on the record numbers of Chinese consumers now travelling overseas.”
Weiping Liao, deputy general manager of Ctrip’s Overseas Activities Department, added: “We anticipate that the Leisure Pass Group passes will be extremely popular with Ctrip customers.
“They will provide our travellers with easy, convenient access to a comprehensive range of experiences, saving time and money at the same time. We are very excited by the potential this partnership offers.”
Formed by the merger of three leading sightseeing pass specialists – Go City Card parent Smart Destinations, the UK-based Leisure Pass Group and The New York Pass – the combined Leisure Pass Group became the world’s largest tourism attraction pass provider in March 2017 and now operates passes in more than 30 cities across the US, Europe, the Middle East and Australasia.