Former Shearings Holidays executive Caroline Brown has taken on the newly created role of general manager at Welsh firm Edwards Coaches.
She is responsible for the Edwards Holidays and Ecole educational tours brands.
Brown was formerly commercial director and business unit leader for Shearings’ Holidays and chair of the Abta UK Tourism and Leisure Group.
The move follows the appointment of Caroline Narloch, who joined in March from Shearings in another newly created role of head of contracting for Edwards Holidays.
Jason Edwards, managing director, said: “Having known both Carolines for many years, I’m extremely proud to announce they are joining Edwards Coaches.
“They are pretty much up there with the best in the UK and it speaks volumes of our company’s ambition by attracting such high-class individuals.
“Personally I’m excited and looking forward to working alongside them both and I’m sure they will complement the existing strong team already in place at Edwards.
“They bring a wealth of experience with them and I am confident that our loyal customers and staff will see immediate benefits in our holiday programme.”
Brown added: “I am delighted to be joining Edwards Coaches at such a time of development and growth and look forward to working with Jason, the Edwards family and team.
“There are exciting times ahead as we work to refine and develop the existing holiday programme, as well as introducing new holidays and initiatives in the future.”
Established in 1925, Edwards Coaches is still family owned and run.
It operates 300 vehicles daily, employs more than 700 staff and has 80,000 coach holiday passengers a year. Its headquarters are in Llantrisant.