Travelodge unveils ‘budget chic’ hotel format

Budget chain Travelodge is spending £10 million on a new hotel format called Travelodge Plus, offering “more choice for those who want it”.

Each Travelodge Plus hotel includes ‘budget chic’ rooms, plus SuperRooms – the group’s ‘premium economy’ room option, featuring Lavazza coffee pod machines, irons and ironing boards, larger desks and USB power points.

A new bar-café will offer distinctive zones for business and leisure travellers, with counter seating with built-in USB and laptop power for those working outside their rooms, and booths and dining benches for groups.

Travelodge Plus will be introduced at hotels in Brighton, Edinburgh, Gatwick Airport, London, York and the group’s largest new-build hotel, a 395-room property in the City of London.

Peter Gowers, Travelodge chief executive said: “Britain is now a nation of budget travellers, with more of us choosing to stay in budget hotels than any other hotel type.

“The launch of Travelodge Plus helps us offer that little bit more choice for those who want it, while staying true to our mission to be the favourite hotel for value.”

He added: “The hotel market is following the same path as airlines and retail.

“Budget hotels launched as niche offers but now dominate the market, with a wider customer base than ever.

“After investing more than £100 million to upgrade our hotels across the UK, bringing in our ‘premium economy’ SuperRooms and now launching Travelodge Plus, we are now well placed to match the needs of today’s travellers.

“From businesspeople more used to high-end hotels to those just getting away for a quick break, budget hotels now offer a wide range of travel choices to suit everyone.”