The Ticket Factory and NEC Group Arenas offer ‘social booking’

The Ticket Factory and NEC Group Arenas have joined together to offer customers a new ‘social’ way to purchase tickets with friends.

As the official box office for the Genting Arena and Arena Birmingham, The Ticket Factory has partnered with Edinburgh-based start-up ‘make it social’ (mis) to provide a seamless social group booking experience – claimed to be a first for UK arenas.

Initially available on selected events, it allows a group leader to reserve several arena seats together and then issue invitations to friends who can individually pay for their seats.

All the group leader needs to do to start the process is visit the mis website or click on the ‘Book With Friends’ button featured on The Ticket Factory event pages.

Richard Howle (pictured left), director of ticketing for The Ticket Factory, said: “Over a third of our NEC Group Arena bookings are for three or more people, which highlights the strong social aspect of live events.

“We continue to leverage advancements in technology to provide the best purchasing journey possible for our customers, so it’s great to be working with ‘make it social’.

“Offering a social check-out option for NEC Group Arena events allows groups of friends to get together to buy tickets with ease, in a safe environment, giving them piece of mind that their places are secure.”

Eddie Robb (pictured right), ‘Make it social’ founder and chief executive, added: “This announcement marks a major milestone for us.  It’s amazing to be extending our reach into arenas and to see our software encouraging an increasing number of friends and families to get together in real life.”