Shearings Holidays won the title of Best Escorted UK Tour Operator at the Silver Travel Awards, presented in London.
The runner-up was over-55s specialist Grand UK Holidays.
Super Break won the Best City Breaks Operator title, while Eurocamp took the gong for Best Self-Catering Accommodation, with Forest Holidays as runner-up.
Classic FM presenter John Suchet (pictured) hosted the annual awards, which recognise travel companies that best cater for the over-50s market.
A total of 21 awards were handed out across a range of categories after a record 100,000 votes were cast by the public.
Debbie Marshall, Silver Travel Advisor managing director, said each of the winners had displayed empathy to older customers and maintained a culture of great service.
She said: “Our winners have received ringing endorsements from the UK’s mature travellers. These awards are a real test of how well travel firms are addressing the opportunities to attract, impress and create loyalty in the over-50s sector.”
Other winners included Great Rail Journeys, British Airways, HF Holidays, Enable Holidays and Avis.
Photo by Steve Dunlop.