Tour de Yorkshire adds £98m to county economy

Independent research has revealed that the 2018 Tour de Yorkshire boosted the county’s economy by £98 million.

A record 2.6 million spectators lined the route over the four days of action (May 3-6) and overall spend was up by 54% year-on-year.

Accommodation spending rose 49% year-on-year and non-accommodation items such as food and drink, souvenirs and transport increased by 58%.

The race was televised in 190 countries and watched by 12.5 million global TV viewers, a 29% increase on 2017.

The economic impact study, conducted by independent research company GRASP and compiled by Leeds Beckett University, showed 79% of roadside spectators were from Yorkshire and the rest were from elsewhere in the UK and abroad.

Sir Gary Verity, Welcome to Yorkshire chief executive, said: “This is absolutely tremendous news for the Tour de Yorkshire and for the county as a whole.

“The prestige of hosting the world’s best riders is just one part of why we organise the Tour de Yorkshire but this is so much more than a bike race.”

The 2018 edition saw the men’s race grow from three stages to four and the Asda Tour de Yorkshire Women’s Race double in size from one day to two.

Next year’s race is set to attract its strongest-ever field as star riders look to visit the county in preparation for the 2019 UCI Road World Championships which take place in Yorkshire (September 21-29).

Pictures of Tour de Yorkshire: Welcome to Yorkshire.

letouryorkshire.com