VisitBritain’s flagship annual travel trade event ExploreGB will be held in Harrogate’s convention centre next year (May 8-10).
It is the tourism agency’s largest trade event with hundreds of international buyers from across the world meeting suppliers from the UK.
Travel industry buyers and journalists from the UK’s largest and most valuable inbound visitor markets including Australia, France, Germany and the US are expected to attend, and from its high-spending markets including China, Brazil, Canada, India and the Gulf Co-operation Council countries.
Sally Balcome, VisitBritain chief executive, said: “From its world-renowned reputation as a spa destination to its location in the heart of north Yorkshire’s breath-taking countryside, Harrogate is a fantastic destination to showcase the quality of our tourism offer, the diversity of experiences across the north and a great base for our international buyers to begin their post-event tours across Britain.”
Sir Gary Verity, Welcome to Yorkshire chief executive, added: “It is a fantastic opportunity to showcase Harrogate and the whole county to travel buyers from across the globe with the aim of encouraging even more visitors to Yorkshire.”
Simon Kent, director of Harrogate Convention Centre (pictured), said: “This is a brilliant event not only for the Convention Centre but for the whole town.
“Next year is going to have a real international feel in Harrogate, as we welcome not only the UCI Road World Championships [in September] but now ExploreGB too.”
As well as thousands of business meetings, the event includes seminars and educational trips across the UK.
Previous ExploreGB hosts include NewcastleGateshead, Brighton, Liverpool and Ascot.
Harrogate picture on home page: Shutterstock.