Welsh hotel owners to launch travel business

The Grove of Narberth hotel in Pembrokeshire is recruiting a new general manager following the promotion of Louise Barber, writes Katharine Price.

Barber has taken on a business development leadership role in the Seren Collection’s new travel business Routescape. The Seren Collection is a group of hotels and restaurants in south Wales which includes the Grove (pictured).

Having been general manager of the 26-bedroom, four-red-AA-star property in Pembrokeshire since January 2017, she will move into her new role on October 1, with the launch of Routescape planned for World Travel Market in London early in November.

Seren Collection food and beverage manager Alice Bussi will step up to support the management team at the hotel in the interim period.

Neil Kedward, managing director of the Seren Collection, said: “Louise has done an amazing job as the general manager at the Grove but she is the perfect person to lead the development of this exciting opportunity for us. The search for a new general manager therefore begins.

“Grove is constantly moving forward and striving for the highest standards of quality. This is the perfect opportunity for a highly experienced hotel professional wanting to be part of our amazing journey in this most stunning part of Wales near the Pembrokeshire Coastal National Park.”

Routescape will offer tours and travel experiences initially focused on the British Isles and will include stays in a collection of luxury hotels in scenic locations. Routescape will sit outside the Seren Collection group of hospitality businesses.