VisitScotland guide targets ‘set-jetting’ TV fans

As Scotland marks the 130th anniversary of the birth of the Scottish “pioneer of television”, its national tourism organisation has launched a guide promoting TV locations.

TV Set in Scotland, produced by VisitScotland, features more than 60 television programmes, which have either been filmed in Scotland or have Scottish links.

The 36-page book (pictured) is dedicated to inventor and engineer John Logie Baird who was born in Helensburgh on 13 August, 1888.

TV Set in Scotland is available free at attractions and VisitScotland iCentres throughout the country and for download at

It contains special sections on Outlander, Doctor Who and famous Scottish small-screen characters, including Scrooge McDuck from DuckTales and Scotty from Star Trek.

Highlights include Perthshire, featured in the ITV series Victoria; Glasgow, where crime drama Taggart was recorded; and a Christmas special of Downton Abbey, which was filmed on location at Inveraray Castle.

Another crime drama, Shetland, was filmed in various locations, including Lerwick, the capital of Shetland, the Lodberries area and on the Fair Isle.

TV Set in Scotland aims to capitalise on the growing trend of ‘set-jetting’ as research shows that one in five visitors to Scotland have been inspired to visit the country after seeing locations on the big and small screen.

Jenni Steele, film and creative industries manager at VisitScotland, said: “The list of television shows and locations featured in TV Set in Scotland is not exhaustive, but this fun and informative guide, which contains firm fan favourites alongside little-known gems, serves as a starting point for visitors wishing to explore the many on-screen locations and nearby attractions.

“Scotland’s appearances on TV have the potential to reach huge global audiences and, with research finding that one in five visitors are inspired to visit after seeing it on-screen, the opportunities for the tourism industry are immense.”