Bristol Airport has become the official airline sponsor for the Great West Way – a major touring route being developed between London and Bristol.
The route links many of England’s most famous destinations and attractions, including Bath, Stonehenge, Windsor and the Cotswolds, encouraging visitors to explore by road, rail, boat, bicycle or on foot.
Bristol Airport will be part of the travel trade team that will launch the Great West Way project at World Travel Market London on November 5.
The airport has been involved since the early days of the project, as part of the Great West Way Steering Group, and has now been named as Official Airport Ambassador.
Nigel Scott, Bristol Airport business development director, said: “The Great West Way will bring even more overseas tourists to the south west and we want Bristol Airport to be a preferred point of entry.
“By providing a friendly welcome and fast and efficient service we can create positive first impressions for visitors en route to explore the region’s attractions.”
David Andrews, Great West Way director, said: “We are delighted to have Bristol Airport sign-up as our first title sponsor, joining the 100 tourism businesses and destinations and 18 Official Tour Operators who have already joined the Great West Way Ambassador Network since April.”
The development of the route is funded by £1.4 million from the government’s £40 million Discover England Fund, including 40% match funding from Ambassadors.
Wiltshire picture on home page: ©VisitBritain/Stephen Spraggon