Bosses from key operators, tourism boards and the government will converge on Birmingham for an Abta conference about the domestic and inbound markets.
Called The UK Holiday Market, the conference will take place on November 13 at a venue to be confirmed.
It will be chaired by Jane Atkins (pictured), managing director at Shearings Holidays, and speakers will include Giles Smith, deputy director for tourism, heritage and cultural diplomacy at the Department for Digital, Culture, Media and Sport.
Other speakers will be Carol Dray (VisitBritain); Nick Brooks-Sykes (Tourism Alliance and Marketing Manchester); Raymond Veal (Tourism for All); Richard Calvert (Shearings); Bernard Donoghue (Association of Leading Visitor Attractions); Mark McVay (UKInbound); Jon Bezalel (Accord); Deirdre Wells (Visit Kent); Tony Sophoclides (UKHospitality); Luke Petherbridge (ABTA); and representatives from Super Break and the Rail Delivery Group.
Abta hopes the conference will help agents, operators and others in the tourism trade to make the most of growth in the domestic and inbound markets.
Research by the association shows that 72% of Brits took a holiday in the UK last year and spending on domestic travel increased by 5.8% in 2017. Meanwhile, last year was a record year for inbound tourism to the UK.
The conference will look at trends, social media, marketing, distribution, partnerships and legislation affecting the UK holiday market including the accessibility requirements and the Package Travel Regulations.