Expedia Group has joined forces with Scotland’s national tourist board to help increase demand for the country’s hotels, especially in low season.
VisitScotland and Expedia will work with hotel partners to build awareness of the online travel group’s technology tools to boost demand.
Expedia will also help VisitScotland to review the visitor experience in Scotland, with a focus on improving the regional spread and sharing best practice.
Figures from the Expedia Group – which includes brands such as Hotels.com, trivago and HomeAway – shows that demand for Scottish hotels increased in the first half of 2018.
Glasgow and Aberdeen both saw growth of 10% year-on-year.
Irene Roberts, Expedia Group’s market management director for UK & Ireland, said: “Our data shows that Scottish hotels have enjoyed a really positive first half of the year, with those across a number of the region’s cities and highland destinations enjoying good growth compared to the same period last year. This new alliance aims to build on that success and drive even greater demand all year round.”
Riddell Graham, director of industry and destination development at VisitScotland, added: “VisitScotland has been working successfully with major players in the travel industry to help both the tourism industry and the visitor experience over the last few years, with great results.
“Tourism today is all about consumer choice and experience, and the global reach of an organisation such as Expedia Group will help us extend that choice for visitors to Scotland.”
Pictured: City Sightseeing bus in Edinburgh’s New Town © VisitBritain/VisitScotland