VisitEngland has named five projects that will receive funding from the £40 million Discover England Fund for tourism product development, writes Angie Cronin.
The five successful bids together will be given £800,000 from the fund, which is in its third year.
The new projects include:
• A programme led by Southampton City Council that will target visitors from Germany, the Netherlands, the Nordics and the US with a suite of bookable, commissionable on-shore leisure excursions.
• Leeds-based Real Yorkshire Tours has teamed up with tourism marketing agency All About the Story to create Real Yorkshire Tours Destination Management Company, which will develop high-end, themed, experience-driven, multi-day Yorkshire packages for international visitors who want insider knowledge-led itineraries.
• Led by escorted tours specialist Globus, Undiscovered England will develop off-the-beaten track tours to showcase the lesser-known parts of England to visitors from Australia, Canada, India, New Zealand and the US.
• Visit Cornwall has joined forces with the Islands’ Partnership (Isles of Scilly), Visit Devon, Visit Somerset and Visit Dorset to create the South West Peninsula Overseas Partnership to offer targeted experiences including accommodation to family and friendship groups from Australia and the US.
• Led by the National Churches Trust, the Faith Tourists to England project will develop a bookable product based on faith venues across England to appeal to the US market.
Sally Balcombe, chief executive of Visit England, said: “The diverse projects funded through the Discover England Fund are enhancing the English tourism landscape, bringing market-driven products to life. And there is something for everyone from ‘pick-and-mix’ itineraries in the south west to faith tours across the country, from trips for intrepid travellers wanting undiscovered England to luxury jaunts in Yorkshire.”
These five projects join 51 other successful bids that have so far received funding to create bookable tourism products for international visitors to England.
Pictured: Cornwall coastline. Credit:©VisitBritain/Ben Selway.