Jersey is welcoming tourism marketing delegates from across the globe as it hosts The Digital Tourism Think Tank Campus (September 20-21), writes Angie Cronin.
Delegates will can take part in several experiences on the island, such as discovering Jersey’s oyster beds, exploring the Ecrehous Islands and abseiling down Mont Orgueil. They will share their experiences using the latest digital marketing techniques.
Representatives from some of the world’s leading tourism boards, including Visit California, Cape Town Tourism, Singapore Tourism Board, Paris Tourism, Visit Oslo and Switzerland Tourism, will be speaking at the two-day event.
The Digital Tourism Think Tank provides leadership to the tourism industry in digital marketing best practice.
Nicholas Hall, managing director of Digital Tourism Think Tank, said: “Over the two-day programme, the event will explore the destination experience with keynotes led by hand-picked industry experts.
“Delegates will get hands-on content, product, experience and strategy workshops led by the brightest talent. We are delighted to invite a global community of digital tourism and content leaders to discover why Jersey’s tourism is undergoing an exciting transformation right now and developing ideas, prototypes and techniques on how to champion that.”
• Visit Jersey has appointed two new board directors: Amanda Wilmott and Patrick Burke.
Kevin Keen, chair of Visit Jersey, said: “They each bring extensive experience of marketing, tourism and as non-executive directors, I have no doubt they will make a significant contribution to the board’s work and the achievement of Visit Jersey’s mission.”
Wilmott’s career has spanned the development of hospitality brands such as All Bar One and Ha!Ha! Bar and Canteen, through to running her own businesses. She has served as a director on two PLC boards and recently she spent three years as a non-executive director of Visit Bath.
Patrick Burke is the owner and managing director of the Atlantic Hotel and Ocean Restaurant and co-owner of Mark Jordan at the Beach.
He has also served as a director of Small Luxury Hotels of the World and co-founded the Luxury Jersey Hotels consortium.