HBO plans Game of Thrones attractions in Northern Ireland

Plans to convert Game of Thrones locations into tourist attractions in Northern Ireland “will be a game changer”, according to the boss of Tourism Northern Ireland, writes Angie Cronin.

As the cult TV series finishes filming in Northern Ireland after 10 years, US TV network HBO said it will turn filming locations into visitor attractions by next year, giving fans the opportunity to visit sets from the show and immerse themselves in the world of Westeros.

Locations that will become attractions include Winterfell, Castle Black and Kings Landing. There will also be a formal studio tour of Linen Mill Studios, which will showcase costumes and props.

The visitor experience will be enhanced by state-of-the-art digital content and interactive materials which will showcase some of show’s digital expertise.

John McGrillen, Tourism Northern Ireland chief executive, said: “We couldn’t be more excited about the Game of Thrones Legacy project coming to Northern Ireland. While fans have seen the stunning landscapes, coastlines and mountains in the series, we are thrilled they will now have the opportunity to fully experience the charm of Northern Ireland and immerse themselves in to the world of Westeros.

“The Game of Thrones Legacy project will be a game-changer for Northern Ireland on a global tourism level. We very much welcome this exciting announcement by HBO and look forward to attracting many more visitors to our beautiful country as a result.”

Jeff Peters, licensing and retail vice-president at HBO, said: “We are thrilled to celebrate the work of the Game of Thrones creative team and crew by preserving these locations and inviting fans to visit Northern Ireland and explore Westeros in person.

“We look forward to opening the gates and sharing the excitement of stepping inside these amazing sets with Game of Thrones fans from around the world.

“The opportunity to celebrate Northern Ireland’s pivotal role in the life and legacy of the show and share its culture, beauty and warmth is also a huge inspiration behind these legacy projects.”

A description of the full scope of the Game of Thrones Legacy project will be revealed at a later date after the exploratory process is completed.

Home page image of tapestry: Tourism Ireland.

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