A consortium of English cities has unveiled its first five ‘England Originals’ packages, each of which include an augmented reality experience, writes Angie Cronin.
England’s Historic Cities says that all products and packages associated with its new tours are commissionable for the travel trade.
The five breaks are: the Thinkers and Writers Tour, which visits Oxford, Worcester and Stratford-Upon-Avon; the Time Travellers Tour, which features Greenwich, Canterbury and Cambridge; the Treasure Trove Tour of Durham, York and Lincoln; the Wall to Wall Tour that stops off at Chester, Lancaster and Carlisle; and the Western Wonders Tour that takes in Truro, Bath and Salisbury.
England Originals has teamed with historian Jonathan Foyle to uncover stories from each location and bring characters and events to life through augmented reality, some features of which are available via the England’s Historic Cities app.
Visitors can download the app to explore cities ahead of their visits with table-top tours that project a 3D model of the city onto a surface in front of them.
Melanie Sensicle, England’s Historic Cities chair, said: “England has an incredibly diverse history and these new tours are sure to capture the imagination of international visitors.
“Our use of story-telling and augmented reality gives a fresh, new perspective on our history, which we’re excited to share.”
Foyle added: “England is studded with ancient and beautiful cities of castles, cathedrals, and myriad sites of historic events. Their variety and character can now be explored online and on foot through cutting-edge technology.
“For a historian, broadcaster and writer, this step-change in communication is a really exciting moment.”
England’s Historic Cities has partnered with tour operator Golden Tours to put the three- and four-day itineraries together with train travel and hotel accommodation.
England Originals is one of several projects that has received funding from the government’s £40 million Discover England Fund.
Tours will be bookable on visitlondon.com/englandoriginals from September 30.
Pictured: Durham Cathedral.