Staff at Hoseasons in Lowestoft have braved a skydive, cycled on the Tour de Broads and tackled a Tough Mudder in their quest to raise £10,000 for their chosen charity.
The product team members also have plans to climb Snowdon and hold a golf day later this month to collect money for the Family Holiday Association.
It is the only national charity providing seaside breaks and day trips for families struggling with issues such as severe and long-term illness, mental health issues, bereavement, domestic violence and disability.
Angie Watson, head of fundraising and comms at the FHA, said: “We are thrilled that Hoseasons have set themselves such a fantastic target, and the energy and ambition of the staff involved has proven to be simply wonderful.
“The support has been fantastic and the money raised will help many, many more families for whom a holiday is a lifeline – giving them relief from daily struggles, a chance to smile together and create precious memories to last them a lifetime. What a gift to give.”
Scott Drew, head of product at Hoseasons, said: “We’re delighted to work with the Family Holiday Association and support such a worthwhile charity. Taking a break can make a real difference when it comes to family wellbeing and there’s no better place than the seaside to put a smile on people’s faces.”
Supporters can make a donation via the fundraising page.
• The FHA has unveiled a new strategy and umbrella campaign called TOGETHER, with the goal of doubling the number of families offered a break annually by the end of 2020.
It includes new initiatives such as Adopt a Caravan – inviting individuals and organisation to fund one of their owned caravans for a year – and building on existing successes such as the annual Shades Day awareness day in May.
John Kinnear, head of programmes, said: “We already work with over 100 companies and organisations in travel and tourism, ranging from DMOs to travel agents to attraction and accommodation owners big and small. What they have in common is an understanding that for the families we help, their contribution is priceless.”