Next week sees the charity Just a Drop mark its 20th anniversary and the milestone of reaching 1.5 million people with safe water and sanitation.
It will celebrate the achievements at World Travel Market London – the event where the charity was launched in November 1998 by Fiona Jeffery, former WTM chairman.
To mark the occasion, Just a Drop has partnered with Water-to-Go to create Just a Drop-branded eco-friendly water bottles.
The bottles tackle two of the biggest problems currently facing the world: access to clean, safe drinking water and the pollution caused by single-use plastics.
Containing a filtration system that eliminates more than 99.9% of contaminants, the water bottles will be sold on Just a Drop’s stand at WTM (BL4 on the Main Boulevard, by N4/S4) for £5, ahead of launching online via Water-to-Go’s website.
All profits will support Just a Drop’s safe water projects. Free water refills will be available from water stations in ExCeL, the venue hosting WTM London.
Anniversary celebrations will take place on Just a Drop’s stand throughout WTM. A raffle will be held with prizes including a three-course meal with champagne for two at The Ritz, London, donated by Travelzoo.
Jeffery, chairman of Just a Drop, said: “I’m delighted to be celebrating Just a Drop’s 20th anniversary here at WTM, where it all began. Over the past 20 years Just a Drop has grown from a volunteer organisation providing emergency relief in the wake of natural disasters to a professional NGO working with local communities to deliver comprehensive safe water, sanitation and hygiene programmes that create sustainable, long-term change and empower people to lift themselves out of poverty.
“Just a Drop has now reached 1.5 million people with safe water and sanitation across 32 countries. This is an achievement I did not foresee when I launched the charity in 1998, and it has been made possible largely thanks to the travel industry’s generous and dedicated support – thank you.”