Warner Leisure Hotels has spent £50 million on the conversion of a Grade II* listed building into the chain’s first new property for 15 years.
Opening in March 2019, Studley Castle Hotel near Stratford-upon-Avon in Warwickshire will be Warner’s 14th and flagship property.
The Bourne Leisure-owned adults-only brand said the new hotel will capitalise on the buoyant staycation market, with Brits expected to spend £129 billion within the leisure sector – up by 17% over the past five years.
Designed by London theatre architect Samuel Beazley, Studley Castle was built in the 1800s and was once home to an agricultural college.
The three-year renovation project to create a hotel represents the biggest investment by Bourne Leisure.
More than £20 million was spent on restoring original parts of the castle; £6 million was spent on stained-glass windows, turrets, stone work and the roof; and £24 million was invested in transforming the building into a modern Warner Leisure Hotel.
Set in 28 acres of the Warwickshire countryside, Studley Castle features 209 rooms, two restaurants, a cinema, bars and lounges, a spa, outdoor activities and one of the largest live performance venues in the UK hotel market.
Simon Thompson, Warner’s managing director, said: “Studley Castle signals a significant investment in the start of an exciting new era for Warner.
“Professional advice and skills have been used to ensure that we expertly restored the castle to its former glory. Now stands a historic castle with 21st century technology.
“The castle’s historic and contemporary features are designed so that guests can relax in comfort and enjoy a luxurious stay.’’
He added: ‘’We have a unique proposition in the market and Studley is set to support our growth in helping us become more relevant to existing and new audiences. Studley Castle will also introduce a new age of flexibility in the way our breaks are purchased.”
Warner will shift away from its standard three- and four-night break options to allow guests greater choice. There will be one-night and two-night options which can be combined to create tailored breaks.
A spokesperson said more information about this flexibility will be released to the trade in the coming weeks to help them sell the new property.
A two-night stay at Studley Castle in Warwickshire, arriving on March 22, starts from £219 per person, based on two sharing a Studley room on a bed-and-breakfast basis.