Staycation appeal is ‘slowly increasing’ thanks to Brexit

More Brits look set to book a domestic instead of an overseas holiday next year, as concerns mount about price rises as a result of Brexit, according to research.

A survey by marketing consultancy Simon-Kucher shows that more than a quarter of holidaymakers (28%) will change their holiday plans because of the UK’s departure from the European Union next March.

A small proportion (7%) say they will take fewer holidays, while 14% expect to spend more time in the UK – up from 11% six months ago.

Rosalind Hunter, senior director and Brexit research lead at Simon-Kucher, said: “Staycations and local British holidays are slowly increasing in appeal, with 14% of respondents saying they plan to take fewer holidays abroad and more in the UK. This is compared to 11% stating the same six months ago.

“This will be welcome news for the UK domestic travel industry.”

Simon-Kucher has tracked consumer sentiment every six months in the run-up Brexit and its latest survey found that 68% of consumers are concerned about price increases for flights and package holidays.

Pictured: Morecombe Beach, by VisitEngland/Diana Jarvis.