Bombay Sapphire will be premiering an exclusive ruby red gin cocktail at Excursions 2016 to celebrate the group travel show’s 40th anniversary.
The cocktail will be offered free to visitors in the Bombay Sapphire Gin Cocktail Lounge at Excursions, which is taking place on January 23 at Alexandra Palace in north London.
The lounge aims to highlight the group offering at the Bombay Sapphire Distillery at Laverstoke Mill in Hampshire (pictured).
Will Brix, estate manager at Bombay Sapphire Distillery, said: “This is a great opportunity for us introduce the many visitors to Excursions to the tours and experiences we offer to groups.
“We hope they enjoy our special ruby red gin cocktail and look forward to celebrating the show’s 40th anniversary.”
Nigel Smith, chief executive of event organisers Tourism South East, said: “Bombay Sapphire is one of the newest and most exciting attractions in the UK and we are so pleased that they are partnering with us on such a landmark year.”
VisitEngland and London & Partners are again be supporting the show.
James Berresford, VisitEngland chief executive, added: “We are delighted to be supporting Excursions 2016, in its anniversary year.
“The event is a fantastic opportunity to showcase unique tours and visitor experiences to the important group travel market, highlighting the amazing range of product England has to offer.”