World Travel Market is being cut to a three-day event from next year.
The exhibition in 2016 will take place between Monday, November 2 and Wednesday, November 9, with the traditional Thursday dropped.
Opening hours will be extended from 10am to 7pm for all three days.
The switch follows research from last year’s event supporting a three day WTM for the first time.
The study also revealed exhibitors comprehensively prefer the event to be across the days of Monday, Tuesday and Wednesday.
WTM London senior director, Simon Press, said: “World Travel Market London’s move to a three day event will further cement its place as the leading global event for the travel industry and the event where the travel industry conducts its business.
“For the first time exhibitor and visitor opinion has requested that WTM London is a three-day event.
“Reed Travel Exhibitions has listened to its audience and responded with an event that is exactly what they have asked for, ensuring it remains relevant to the industry’s business needs.”
He added: “This decision has been made during a period of record growth for the World Travel Market London, with overall participant numbers at a record high of 51,500, visitor numbers peaking at more than 32,000 and buyer numbers from the WTM Buyers Club at more than 9,100. These record numbers sees the event facilitate more than £2.5 billion in industry deals.
“WTM London will continue to offer unrivalled networking and business opportunities. From 2016 exhibitors will be able to meet an even greater number of industry executives conducting even more business over a short space of time, while reducing the ancillary cost of exhibiting.”