Kinky Boots offers new groups deal

West End musical Kinky Boots is appealing to group travel organisers (GTO) and coach operators with its new package deal.

GTOs and coach drivers will now be entitled to a free meal when their group books a pre-theatre meal package, free parking for coaches, and guaranteed sale or return on tickets.

Encore’s UK trade sales manager Sergio Cicalo said: “Kinky Boots is the best groups show to hit the West End for a long time.

“It has everything; a moving storyline, great music from Cyndi Lauper, outstanding acting and humour throughout. It’s just what GTOs and coach tour operators have been waiting for.”

Kinky Boots tells the story of Charlie Price, who takes over the family’s failing shoe business. He is about to close it when he meets drag queen Lola who convinces him to make footwear for her market and before long ‘Lola’s Kinky Boots’ give the firm a new lease of life.

“The show’s focus on issues such as bullying, respect, and friendship makes it perfect for school groups too,” adds Cicalo. “They will learn a lot about family values while watching what promises to be London’s newest hit musical.”