Visit Jersey has launched its ‘Escape to Jersey’ winter campaign, designed to encourage UK city dwellers to make a trip to Jersey during the winter time.
The campaign is an extension of the Escape to Jersey summer campaign and hopes to highlight the seasonal diversity of the island.
The hub of the integrated campaign is an Escape to Jersey microsite that introduces visitors to local legends, island culture and key winter attractions.
Visit Jersey is offering a four-night luxury Jersey winter break as an incentive to get people to visit the site.
Jersey is also calling on residents to become local ambassadors for the island in the hopethat their endorsement will encourage more visitors.
Adam Caerlewy-Smith, head of marketing from Visit Jersey, said: “We know how passionate locals are about Jersey and who better to inspire potential visitors, and tell our winter story, than those who know the island best.
“Personal recommendations are incredibly powerful, and we want to harness our untapped local knowledge and encourage residents to share what makes Jersey special, during winter.”