Branding, marketing and social media are on the agenda at the 2016 Coach Holiday Conference & Workshop (February 21-22).
Organised by the Coach Tourism Association, the event will be held at the Holiday Inn in Stratford-upon-Avon, with two expert speakers, a formal dinner, and Coach Tourism Council (CTC) workshop.
The speakers are Sid Madge – founder of the Mad Hen agency – who has worked on branding for household names including Visa, Heinz, Land Rover and Sainsbury’s; and Hoda Lacey, of Hoda Lacey Consulting, who has wide experience across the travel industry.
She will pose the question: “Should I hop on the social media bandwagon? Is it cost-effective, too time-consuming and is being in the public domain worth the risk of negative exposure?”
With 2016 marking 400 years since the death of William Shakespeare, Shakespeare’s England will be hosting a walking guided tour to showcase new exhibitions and events including a theatrical experience at the Royal Shakespeare Company; a reimagining of Shakespeare’s final home, New Place, and Shakespeare’s Schoolroom (pictured) which is being opened for the first time to the general public.
Meanwhile, the CTC is working with the Confederation of Passenger Transport UK (CPT) to develop an industry scheme to recognise ‘coach friendly’ attractions.
The ‘Coach Friendly Visitor Attraction’ scheme will build on the CPT’s existing ‘Coach Friendly Destination’ scheme that recognises towns and cities that have demonstrated an understanding of the requirements of coaches and their passengers.
In the new scheme, visitor attractions that can meet a defined set of criteria will be awarded ‘Coach Friendly’ status.
The new scheme is due to be launched at the British Tourism and Travel Show at the NEC in Birmingham (March 16-17).