British Tourism & Travel Show unveils seminar programme

The full line of seminar hosts at next month’s British Tourism & Travel Show has been revealed. The roster features Simon Weston, The Tourism Society, ETOA, Hudson’s and The Confederation of Passenger Transport UK (CPT).

Previously confirmed speakers include former MP and cabinet minister Michael Portillo and Countryfile presenter Adam Henson.

Charity campaigner and British Army veteran, Simon Weston CBE will be putting the spotlight on accessible travel in his opening day Keynote on Wednesday March 16.

Opening day seminar highlights also include The Tourism Society’s annual question time panel discussion – kicking off the programme with a lively debate into the future of domestic tourism.

Anthony Rawlins, founder of Bristol-based digital agency Digital Visitor, takes a compelling look at how cutting-edge social media targeting can improve the outcomes of digital marketing campaigns for tour operators, destinations and attractions alike.

Alf Scrimgour, the CPT’s operations and tourism executive, explains who’s who in the coach industry and offers advice on how to book the right operator for group tours.

Hudson’s new panel session for 2016, opening the show’s second day of seminars on March 17, will focus on the heritage tourism market. It will feature representatives from a wide range of heritage attractions plus leading industry experts examining the question: ‘what makes a good heritage visit?’.

Also appearing on day two: Nick Greenfield, head of tour operator relations at ETOA gives his assessment on the growing trend for ‘experiential travel’, focusing on how operators and destinations are responding to the demand for more immersive travel experiences.

And walking expert Andrew White explores opportunities for Walks Around Britain and Ireland – catering to the millions of leisure walkers that enjoy two-eight mile routes that can done within a day.

Full timings and seminar summaries are available at www.tourismshow.co.uk/education.