Kent tops trending UK destinations list

Travel search site has conducted an analysis of its search data in order to make its UK domestic travel predictions for this year.

The data showed that domestic destinations accounted for 10% of all searches made on the site in 2015.

By comparing the total number of UK destination flight searches made by Brits in 2014 with those made in 2015, the site has now created a list of seven trending destinations they expect to see growing in popularity among tourists in 2016.

Kent in England topped the list, with searches for the county up by 602%. Waterford in Ireland and Dundee in Scotland came second and third respectively. Searches for Cambridge were up by 288%, Bournemouth by 200%, Guernsey by 149% and Kerry by 89%.  

Lasse Skole Hansen, spokesperson at, said: “Our findings suggest that cultural breaks may be on the up for Brits. This is due to a rise in interest for specific domestic destinations known for historical tourism.

“For example, Kent, hub for the city Canterbury, was once itself a pilgrimage site in the Middle Ages. Waterford is Ireland’s oldest city and Dundee in Scotland is home to the 15thC Broughty Castle. Plus Cambridge is home to arguably the world’s best university.

“It seems many Brits do still like a view though, as scenic destinations County Kerry and Guernsey, which both boast striking coastal terrain, are both also trending destinations.”