Tourism Ireland teams with Star Wars fundraising scheme

Star Wars fans can win a trip, sponsored by Tourism Ireland, to see Skellig Michael – the Irish location of the dramatic final scene in Star Wars: The Force Awakens.


The prize is on offer as part of the ‘Force for Change’ fundraising campaign run by Lucasfilm, the company which produced Star Wars: The Force Awakens.


The campaign has been launched with a video starring Star Wars legend Mark Hamill and Lucasfilm president Kathleen Kennedy.


The clip is being widely promoted across all the Star Wars-owned platforms in the US during April, as well as by the four charities associated with ‘Force for Change’.


An extensive PR and publicity push by Lucasfilm is also helping to spread the word about the campaign.


Niall Gibbons, chief executive of Tourism Ireland, said: “We are delighted to be associated with Star Wars and its 2016 Force for Change campaign.


“Not only does the video showcase the magnificent scenery of Skellig Michael, it also highlights a truly worthwhile initiative and is a great way to support four different charities.


Star Wars: The Force Awakens has broken box office records around the world, bringing Skellig Michael and the Wild Atlantic Way to the attention of millions of people everywhere.


“Tourism Ireland has been taking every opportunity to capitalise on the publicity around the film, to help whet people’s appetites to come and visit.”


• Tourism Ireland is also capitalising on the US Masters tournament with a new golfing holidays campaign which aims to reach more than nine million US households.


A 30-second advertisement will air over the coming days on the NBC Golf Channel and on www.golfchannel.com.


The ad will also air in the US later this year around other major championships, Olympics golf coverage and the Ryder Cup.