Durham capitalises on rich heritage in new campaign

Visit County Durham has launched a spring campaign to coincide with a number of new heritage openings and events taking place in the region this year.

The campaign is being run in partnership with Eleven Arches, Beamish Museum, Durham Cathedral, Durham University and Durham County Council’s Culture and Sport Services.

It follows the recent announcement of the launch date for the Open Treasure exhibition opening within Durham Cathedral’s Claustral buildings on July 23, and Eleven Arches’ open-air live action show, ‘Kynren – an epic tale of England’, which debuts on July 2.

Further new developments at visitor attractions and new events include Beamish Museum’s new chemist’s and photography studio; the Palace Green Library’s commemorative exhibition The Somme 1916: From Durham to the Western Front; and the Gala Theatre’s immersive walkthrough experience, 1916: No Turning Back.

The campaign will run for six weeks and will include an eight-page supplement in The Times, to be published on May 7.

Michelle Gorman, managing director of Visit County Durham, said: “The campaign is an opportunity to put Durham’s fascinating heritage centre stage, showcasing these fantastic experiences to a national audience.

“This is an exciting year for the county, with even more attractions and events bringing our past to life. By raising the profile of the county as a short break destination we aim to boost the visitor economy through increased visitor numbers and spend.”