Ambassador Cruise Line will host 60 agents across three fam trips this year.
Two itineraries on Ambience (pictured) will depart from London Tilbury – the eight-night Majestic Fjordland on July 14 and the seven-night Autumn Fjordland on September 26 – followed by a third sailing on Ambition, the eight-night River Seine Experience & Antwerp itinerary departing Newcastle Tyne on October 19, which will mark the first time the line has operated a fam trip from a regional port.
The line said it is running the fam trip programme following the “success” of its inaugural educational in November last year, which saw 30 agents sail a six-night itinerary.
Karen Cameron, divisional sales manager for the north, said: “We appreciate all the hard work our key agent partners do for us and I’m delighted that we will soon be inviting some of our valued trade colleagues onboard Ambience and Ambition to enjoy the warmest welcome at sea as a thank you for their ongoing support.
“We know there is nothing like seeing and experiencing a product first hand and the team is really looking forward to showcasing our brilliant, premium value offering across these sailings to our agent friends.”