New £4m fund to grow business events industry

VisitBritain has launched a £4 million funding programme designed to attract more global business events to the UK.

The four-year Event Support Programme will offer advocacy and funding to grow and develop the UK’s international business events industry, which the tourism board says is currently worth £19 billion to the economy.

The new programme is open to Destination Management Organisations (DMOs) or venues and event organisers who are collaborating with DMOs, and offers the chance to apply for funding from a pool of £1 million annually.

Organisations can also apply for non-financial support in the form of endorsement from advocates, including government ministers, overseas diplomatic missions, UK Trade and Investment and other influencers.

Tourism minister Tracey Crouch said: “Britain is open for business and we want to encourage as many people to visit and organise their events in the UK.

“This new programme will help grow this multi-billion pound industry even further, boosting our economy and bringing more people to our shores.”

VisitBritain/VisitEngland chief executive Sally Balcombe said: “By working with local organisations we can attract more lucrative international business events to Britain spreading the economic benefits of business tourism across all our nations and regions.”

Support is available for activities that help secure business events for Britain, develop new events and boost the economic impact of existing events.