Intricately carved doors depicting moments in Game of Thrones feature in the latest Northern Ireland marketing campaign from Tourism Ireland.
Created in partnership with Game of Thrones’ TV network, HBO, the campaign launched alongside the start of the sixth season of the hit TV show.
The doors are carved from trees blown down in Storm Gertrude at the Dark Hedges in County Antrim – which serves as the backdrop for the Kingsroad location.
They are being unveiled each week as season six unfolds and will hang in pubs and other venues near filming locations across Northern Ireland.
Jonathan Bell, enterprise, trade and investment minister, said: “Screen tourism continues to be a growth area and the filming of Game of Thrones here in Northern Ireland continues to showcase our stunning scenery and countryside to the world.
“This Tourism Ireland campaign will help build on the success of its previous social media promotion, which saw dragon eggs for sale in Belfast and three-eyed ravens spotted across Northern Ireland.
“The online videos generated in the region of five million clicks, comments and shares and reached about 100 million fans across the world.”
Niall Gibbons, Tourism Ireland chief executive, said: “The stellar popularity of Game of Thrones is a fantastic opportunity for us to promote Northern Ireland to a huge audience of potential visitors.”
John McGrillen, Tourism NI chief executive, said: “There are over 20 Game of Thrones filming locations in Northern Ireland that are accessible to everyone including Tullymore Forest Park in Co Down, Pollnagollum Cave in Co Fermanagh and Ballintoy Harbour in Co Antrim.”
Tourism Ireland will release short films and images from the campaign on Facebook, Twitter, Instagram and YouTube in 10 markets – including Britain, the US, Canada, Australia, France, Germany, Spain, Italy, the Netherlands and Scandinavia.